Blog
Does Your B2C Business Need a Mobile App? The Case for Building a Custom App for Your Business
Where the people are, your B2C business must be. And in today’s digital-first world, people are on their mobile phones. Mobile apps have thus become essential tools for businesses to engage with customers, drive sales, and differentiate themselves in the market. At some point, all B2C business owners might wonder: Do we really need our own mobile app? With so many existing solutions available, why should you invest in building a custom app?
Guide to App Development: Be in Your Customers’ Lives
If you are old enough, you might remember businesses used to give beautiful annual planners to customers each year. As a child, I recall admiring the leather-covered, well-designed planners, with world maps and card slots. I wondered why companies spent on printing such useful and well printed free gifts.
